We’re a group of scent enthusiasts fascinated by perfumes and how they make people feel. We believe that loving luxurious fragrances and not spending a fortune on them can be achieved simultaneously. That’s why we decided to have a very different business model; One that the world doesn’t usually see.

None of our ideas start from scratch; they’re all inspired by something. We’ve made peace with the fact that no one should attempt to invent a new wheel; just recreate it. Hence why we just removed the “I” from nspired (which may or may not have been a good idea). We get inspired by the world’s favorite luxe notes to create high-end, fair alternatives. Because at the end of the day, it’s the juice that matters.

Our goal is to bring high-street scents to every Tom, Dick and Harry in our region (every Ahmed, Mohamed and Ali in that case). Everyone should have a chance to smell great and not live below the poverty line because of it.

And once we’ve made sure that everyone smells great, we hope to take nspired further to become a beauty company, creating other products such as body splashes, creams and everything in between.